This book explores the transformation of cultural and national identity of global sports fans in South Korea, which has undergone extensive cultural and economi
Sport is a universal feature of global popular culture. It shapes our identities, affects our relationships, and defines our communities. It also influences our
While a decade ago much of the discussion of new media in Asia was couched in Occidental notions of Asia as a "default setting" for technology in the future, to
This new textbook is a timely and interdisciplinary resource for students looking for an introduction to Korean popular culture, exploring the multifaceted mean
In recent decades, Korean communication and media have substantially grown to become some of the most significant segments of Korean society. Since the early 19