Download or read book HAIL TO THE CANDIDATE written by Keith E. Melder and published by Smithsonian Books (DC). This book was released on 1992-04-17 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: In hurrah-style celebrations of democracy, unleashing deep emotions and outpourings of enthusiasm, partisanship, and popular delight. Melder also shows how electioneering became more restrained and less festive and joyful as new techniques of mass communication replaced rallies and parades, campaign symbols, and political artifacts - and, sadly, reduced mass participation. Tracing the history of presidential images from the first, sedate campaign of George Washington to.