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Going global can be risky business if you don't divest yourself of your ethnocentric thinking. You have to take into consideration your new market's language, w

This Handbook suggests future directions for cross-cultural marketing research in a rapidly evolving global environment. It builds upon existing models and topi

This Handbook presents a comprehensive and contemporary compendium of the field of cross-cultural management (CCM). In recognition of current trends regarding m

An invaluable contribution to the area of leadership studies, the Handbook of International and Cross-Cultural Leadership Research Processes: Perspectives, Prac

An integrated approach to investigate, create, and propose a model for the value creation of cultural products is essential in maintaining its connection with e