In recent years, all types of businesses have increasingly focused on the importance of the relationship with the customer. Customer knowledge management has be
Having a grasp on what appeals to consumers and how consumers are making purchasing decisions is essential to the success of any organization that thrives by of
In the world of economics and business, engaging with loyal customers while also seeking out new, potential customers is a must. With the recent advancements of
The literature on family business has developed significantly over the last years. However, efforts remain to summarize and systematize the main aspects that af