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Transmedia storytelling is defined as a process where integral elements of fiction get dispersed systematically across multiple delivery channels to create a un

As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new

Our understanding of the concept of narrative has undergone a significant transformation over time, particularly today as new communication technologies are dev

Stories are everywhere around us, from the ads on TV or music video clips to the more sophisticated stories told by books or movies. Everything comes wrapped in

Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have