It is particularly gratifying to prepare a second edition of a book, because there is the necessary impli cation that the first edition was well received. Moreo
Behavior Modification,10/e assumes no specific prior knowledge about psychology or behavior modification on the part of the reader. The authors begin with basic
This book is an account of a personal journey through a research program. A number of people have helped guide my way. To them I am deeply grateful. Special tha
Behaviorism has been the dominant force in the creation of modern American psychology. However, the unquestioned and unquestioning nature of this dominance has