Amvik eBook Solutions

How to Write a Marketing Plan, 4th edition, simplifies the task of developing a marketing plan for a product or business. Taking a step-by-step approach to the

Gain essential skills for career development with this step-by-step guide to improving your ability to research and write a marketing plan.

What’s your organization’s marketing strategy? Does your company meet real life marketing challenges head on and with success? This book provides a unique a

This book is now used by the University of Kentucky entrepreneurship program. This book will give you a fresh and innovative way to write a business plan that w