Amvik eBook Solutions

In order for the innovation process to be successful, not only do innovations need to be developed and reached the market, but, once they are available for user

Literature survey of the sociological aspects of mass media of innovations - covers research, cultural factors and traditional norms, the adoption process (deci

Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. In this renowned book, Everett M. Rogers, professor and chair o

Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. There is a wide gap between development and successful adoption

Contemporary environmental problems represent complex societal challenges, and as these problems become increasingly global, the international diffusion of envi