This title uses a holistic approach to examine the diverse issues that managers face to channel resources in the right direction for commercial success. It deta
This book helps you find innovative new technology ideas and guides you through the complete lifecycle of product innovation, including screening, funding, deve
Commercializing Innovation: Turning Technology Breakthroughs into Products shows how to turn ideas from R&D labs, universities, patent offices, and inventors in
New products are the major driver of revenue growth in today's dynamic business environment. In this Handbook, the world's foremost experts on new product devel
Increasing pressures to produce new products faster and cheaper are resulting in huge efforts to streamline and restructure the traditional new product developm