How a flexible and creative approach to intellectual property can help an organization accomplish goals ranging from building market share to expanding an indus
This guide provides a solid grounding in concepts such as IP generation, IP valuation, portfolio management and the monetisation of IP assets, as well as practi
This book offers a comprehensive, easy to understand guide for startup entities and developing companies, providing insight on the various sources of funding th
The definitive primer on intellectual property for business professionals, non-IP attorneys, entrepreneurs, and inventors Full of valuable tips, techniques, ill
This book identifies the potential of intellectual property as a competitive asset for Latin American firms. The authors employ a cognitive approach that involv