Key Business Analytics will help managers apply tools to turn data into insights that help them better understand their customers, optimize their internal proce
This book presents key concepts related to quantitative analysis in business. It is targeted at business students (both undergraduate and graduate) taking an in
Plain English guidance for strategic business analytics and big data implementation In today's challenging economy, business analytics and big data have become
Maximize profit and optimize decisions with advanced business analytics Profit-Driven Business Analytics provides actionable guidance on optimizing the use of d
Key Business Analytics will help managers apply tools to turn data into insights that help them better understand their customers, optimise their internal proce