Download or read book Kidfluence : The Marketers Guide to Understanding and Reaching Generation Y -- Kids, Tweens and Teens written by Anne Sutherland and published by McGraw Hill Professional. This book was released on 2003-07-21 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Kidfluence details the latest research on the demographic and socio-cultural trends of young adults born after 1980--Generation Y. This "what works and what doesn't" book provides marketers and advertisers with sometimes-surprising findings on what information and products these kids really want, and how to reach them most effectively without turning them off completely.