Licensing Best Practices
Author | : Robert Goldscheider |
Publisher | : John Wiley & Sons |
Total Pages | : 528 |
Release | : 2002-10-29 |
ISBN-10 | : 9780471423188 |
ISBN-13 | : 0471423181 |
Rating | : 4/5 (88 Downloads) |
Download or read book Licensing Best Practices written by Robert Goldscheider and published by John Wiley & Sons. This book was released on 2002-10-29 with total page 528 pages. Available in PDF, EPUB and Kindle. Book excerpt: A definitive resource for professionals in licensing and technologymanagement In this comprehensive guide to licensing best practices, esteemedmembers of the Licensing Executives Society International offerin-depth discussion of a broad range of important topics in thefield of licensing, including: * Licensing issues in Europe, Asia, Australia, the Middle East,South Africa, and Latin America * Technology valuation * Technology management consulting * Licensing agreements and strategic partnerships * The expansion of the licensing profession * Patent procedures and protection in Europe * Trade secrets law and intellectual property assets * Issues in copyright, software, and Web sites * Trademarks, trade names, and trade dress * Licensing in the biotechnology industry * Pharmaceutical licensing * University licensing trends * Technology rights that are financial assets and instruments * IC-based corporate carve-outs * Licensing and litigation * ADR