Amvik eBook Solutions

Taking the soap opera as a case study, this book explores the 'parasocial interaction' people engage in with television programmes. It looks at the nature of th

Is television harmful to children? Does it destroy imagination, provode delinquency and violence, undermine family life and have other detrimental effects on ch

Between 1948 and 1955, nearly two-thirds of all American families bought a television set—and a revolution in social life and popular culture was launched. In

This book is about the question of existence, the meaning of ‘life’. It is an enquiry into the contemporary human situation as disclosed by television. The

This dynamic new book on introductory mass communication uses a unique narrative approach to help readers understand a broad and constantly changing field while