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As the "backbone of the economy," small- and medium-sized enterprises (SMEs) are key players in the dynamics of local, regional, and global markets, and are oft

With the globalization process, firms are seeking to expand their activities to international markets but are also “feeling” expanded competition from abroa

As the "backbone of the economy," small- and medium-sized enterprises (SMEs) are key players in the dynamics of local, regional, and global markets, and are oft

This book describes how a deeper knowledge and understanding of cultural differences represents a meaningful and useful tool for management of companies, and in