Developing a Market Orientation

Developing a Market Orientation
Author :
Publisher : SAGE
Total Pages : 330
Release :
ISBN-10 : 9780761916932
ISBN-13 : 0761916938
Rating : 4/5 (32 Downloads)

Book Synopsis Developing a Market Orientation by : Rohit Deshpande

Download or read book Developing a Market Orientation written by Rohit Deshpande and published by SAGE. This book was released on 1999-04-13 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market orientation is best defined as an organization-level culture, a set of shared values and beliefs about putting the customer first in business planning. This book demonstrates the importance of market orientation on organizational culture (the shared set of values for putting customers first), on strategy (the creation of superior value for a firm's customers), and on tactics (the set of cross-functional activities directed at creating and satisfying customers).


Developing a Market Orientation Related Books

Developing a Market Orientation
Language: en
Pages: 330
Authors: Rohit Deshpande
Categories: Business & Economics
Type: BOOK - Published: 1999-04-13 - Publisher: SAGE

DOWNLOAD EBOOK

Market orientation is best defined as an organization-level culture, a set of shared values and beliefs about putting the customer first in business planning. T
Market Orientation
Language: en
Pages: 394
Authors: Martin Hingley
Categories: Business & Economics
Type: BOOK - Published: 2016-05-06 - Publisher: CRC Press

DOWNLOAD EBOOK

Marketing orientation is both the key objective of most food producers and their biggest challenge. Connecting food and agricultural production with the changin
Market Orientation in Food and Agriculture
Language: en
Pages: 288
Authors: Klaus Günter Grunert
Categories: Technology & Engineering
Type: BOOK - Published: 2012-12-06 - Publisher: Springer Science & Business Media

DOWNLOAD EBOOK

In the fall of 1990, the Danish government started a comprehensive research pro gramme to improve the competitiveness of the Danish food sector: The Research an
Changing Market Relationships in the Internet Age
Language: en
Pages: 198
Authors: Jean-Jacques Lambin
Categories: Business & Economics
Type: BOOK - Published: 2013-04-03 - Publisher: Presses univ. de Louvain

DOWNLOAD EBOOK

This essay attempts to structure a forward-looking approach to the evolving role of marketing in today's economy. Many organisations today recognize the need to
Export Market Orientation
Language: en
Pages: 94
Authors: Mohammad Osman Gani
Categories: Business & Economics
Type: BOOK - Published: 2023-01-16 - Publisher: Springer Nature

DOWNLOAD EBOOK

This book integrates the fundamental concept of international business theory, internationalization theory, and market orientation theory providing an accessibl