Amvik eBook Solutions

Marketing: A Relationship Perspective is back for a second edition and continues to set a benchmark for achievement in introductory marketing courses across Eur

Market orientation is best defined as an organization-level culture, a set of shared values and beliefs about putting the customer first in business planning. T

This proceedings volume explores the new and innovative ways in which marketers find new global customers and build meaningful bridges to them based on their wa

The globalized economy, dominated by the diffusion of innovation and social, political, and economic changes, allows people and knowledge to flow without knowin