Amvik eBook Solutions

This volume presents the full proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress held in Paris, France. It contains current res

Human Resources (HR) departments often have significant data sets related to employees and positions within their organizations, but optimizing use of this data

Marketers have recently witnessed an explosion of technology-based innovation that has profoundly affected their management and strategy. This technology can be

Emotional impulses heavily influence the behavior of customers. Sensory marketing establishes an emotional connection between the company and the customers, thu

This book examines the extent to which social media marketing influences the customer-based brand equity of higher education institutes. Higher education instit