Amvik eBook Solutions

By summing up the authors’ lectures on Marketing Communications, this work introduces its users to the fundamental knowledge that is indispensable in this com

The second edition of Marketing Communications comes with several new features: each of the chapters has been updated; there are new chapers in all areas of mar

Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integr

This book is the result of my learning as a writer. This book is written with love for students and business practitioners, especially young people. Based on a