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During the toughest recessions in years, Americans have become more resourceful than ever, creating a record 558,000 new businesses per month -- a 14-year high

"Marketing has entered a new era of rapid advance. Those unwilling to experiment with new combinations of traditional and internet marketing will be left behind

While the web itself is about twenty years old, businesses are still impleme- ing the technology into the fabric of the business model. The background section w

Internet Marketing: A Practical Approach is a step-by-step guide to marketing using the internet. Concentrating on the operational and functional aspects of thi

Winner of the TAA 2021 Most Promising New Textbook award! This award-winning textbook introduces you to all the essential concepts and tools for marketing in a