European Marketing
Author | : Richard L. Lynch |
Publisher | : |
Total Pages | : 264 |
Release | : 1992 |
ISBN-10 | : NWU:35556021748108 |
ISBN-13 | : |
Rating | : 4/5 (08 Downloads) |
Book Synopsis European Marketing by : Richard L. Lynch
Download or read book European Marketing written by Richard L. Lynch and published by . This book was released on 1992 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: The aim of this guide is to alert businesses to the marketing opportunities that exist within the EC, and to provide guidelines for the development and implementation of an effective pan-European marketing strategy. It is illustrated throughout with case studies of current market activities.