Marketing in the Cyber Era: Strategies and Emerging Trends
Author | : Ghorbani, Ali |
Publisher | : IGI Global |
Total Pages | : 357 |
Release | : 2013-12-31 |
ISBN-10 | : 9781466648654 |
ISBN-13 | : 1466648651 |
Rating | : 4/5 (54 Downloads) |
Download or read book Marketing in the Cyber Era: Strategies and Emerging Trends written by Ghorbani, Ali and published by IGI Global. This book was released on 2013-12-31 with total page 357 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growth of new technologies, internet, virtualization, and the globalization of production and consumption has given focus on new marketing strategies in the cyber era. This has shaped a demand for an innovative conceptual framework for the marketing industry. Marketing in the Cyber Era: Strategies and Emerging Trends brings together best practices and innovative approaches for effective marketing in todays economy. Stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era; this book is a useful tool for upper-level students, researchers, academicians, professionals and practitioners, scientists, and executive managers of marketing in profit and non-profit organizations.