In today's world market no one would deny the importance of China marketing and no one will ignore the increasingly tight connections between China and the rest
Click here to hear Anne-Marie Brady's BBC World Service radio documentary titled "The Message from China" China's government is no longer a Stalinist-Maoist dic
This book provides state-of-the-art reviews of various current marketing research areas in China. It also features empirical (both qualitative and quantitative)
Calling for more cooperation between China and the west, this new book by noted author and educator Cary Krosinsky provides readers with an on-the-ground perspe