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Two-thirds of rapid-growth firms use written business plans, according to Price, Waterhouse, Coopers 1998 Trendsetter Barometer. The survey also states that fir
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Presents a step-by-step guide on how to create an effective marketing plan for any product.
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Use this 4th edition to gain insights from the experiences of marketers worldwide and apply your knowledge to develop a marketing plan of your own. Chapters gui
The SOSTAC Guide to Your Perfect Digital Marketing Plan
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2019 Edition (V5) of PR Smith's popular SOSTAC (r) planning system shows how to write the perfect plan and can be learned in 3 minutes. The SOSTAC Guide to your
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The book aims to provide a comprehensive, holistic and practical framework for readers who are interested or involved in developing a marketing plan so that the