Download or read book Marketing Revealed written by W. Burgers and published by Springer. This book was released on 2007-12-07 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents new ideas and tools across a wide range of marketing activities, from product and market selection and definition, to pricing, promotion and distribution. All companies and managers can apply the practical advice in this fundamental text. You'll be surprised at how this book can help change the way you sell your products.