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Annotation. This volume is based on the all-day programme, "Marketing to Libraries for the Millennium". Topics included: buying consortia; mergers and acquisiti
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Here’s an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarian
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Volume 7 of the series Creating the 21st-Century Academic Library is focused on new approaches and initiatives in marketing the academic library, as well as the