Annotation. This volume is based on the all-day programme, "Marketing to Libraries for the Millennium". Topics included: buying consortia; mergers and acquisiti
Here’s an easy-to-follow, practical, easily-implementable, 21st-Century marketing book for academic and special libraries. Written by two practicing librarian
Papers presented at the Nineteenth Annual Convention of the Society for Information Science and Conference on Information Management in the New Millennium, held
Management of Libraries in the New Millennium Due to rising costs and insufficient funds, expending and increasing complexity of information forced the libraria
Volume 7 of the series Creating the 21st-Century Academic Library is focused on new approaches and initiatives in marketing the academic library, as well as the