-A fascinating look at how media manipulates the mind;-A handbook for marketing, psychology, sociology, and related classes;-A "how to" manual for artists, adve
If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In
Ever since the mid-1950's, when journalist Vance Packard wrote his groundbreaking exposé on surreptitious marketing practices titled "The Hidden Persuaders", t