Amvik eBook Solutions

Mathematical models can be classified in a number of ways, e.g., static and dynamic; deterministic and stochastic; linear and nonlinear; individual and aggregat

Mathematical Models of Distribution Channels identifies eight "Channel Myths" that characterize almost all analytical research on distribution channels. The aut

This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decision

The field of marketing and management has undergone immense changes over the past decade. These dynamic changes are driving an increasing need for data analysis