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A leader in decision-making research reveals how choices are designed—and why it’s so important to understand their inner workings Every time we make a choi
Choice or Chance
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How Much Do You Believe That What Happens to You Is the Result of Your Own Actions—or Do Circumstances Beyond Your Control Largely Determine Your Fate? Locus
Choice Matters
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The direct-to-consumer business model has transformed how people seek out goods and services from music to mortgages. So what happens now that the revolution ha