Download or read book McLuhan, Or Modernism in Reverse written by Glenn Willmott and published by Theory / Culture. This book was released on 1996 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: An examination of the life and work of Marshall McLuhan who coined the term "global village" and, in the light of postmodernism and technology, informed current critical thought regarding the media. Wilmott retraces and synthesizes McLuhan's work and re-reads his literary and cultural projects integrating New Criticism and Marxism into the discourses on art, politics, and technology. Within the context of postmodernism, the critic does not seem as eccentric as he once did in the 1960s and as the author states in the introduction his "self-experiment...uncannily reflects the desires and limits of our own." Paper edition (unseen), $19.95. Canadian card order number C95-932946-3. Annotation copyright by Book News, Inc., Portland, OR