Amvik eBook Solutions

Alexander Buhmann develops a new model for measuring the constitution and effects of country images by combining well-established concepts from national identit

Now in its second edition, this edited book presents recent progress and techniques in partial least squares path modeling (PLS-PM), and provides a comprehensiv

How’s Life? charts whether life is getting better for people in 37 OECD countries and 4 partner countries. This fifth edition presents the latest evidence fro

This book evaluates Country of Origin (COO) research from new critical perspectives, providing insights on how COO shapes both consumer behaviour and business t

The European economy is still in recession, even though there are some weak indications of stabilization. This book examines important aspects of the crisis in