Media Convergence and the Development Strategies of Radio and Television in China

Media Convergence and the Development Strategies of Radio and Television in China
Author :
Publisher : Springer Nature
Total Pages : 171
Release :
ISBN-10 : 9789813341494
ISBN-13 : 9813341491
Rating : 4/5 (94 Downloads)

Book Synopsis Media Convergence and the Development Strategies of Radio and Television in China by : Peng Duan

Download or read book Media Convergence and the Development Strategies of Radio and Television in China written by Peng Duan and published by Springer Nature. This book was released on 2020-11-30 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book discusses the development strategies of Chinese media convergence in the current, fast-changing communication environment. Drawing on both theoretical and empirical data and based on the author’s observations, focus groups, and in-depth analyses of selected Chinese radio and TV networks, it illustrates key lessons for the maintenance and future improvement of talents, advertisement, media organization management, business development, and coping strategies. Further, it outlines a framework that helps readers to consider how to use communication strategies for the construction of media convergence in the context of China by referring to theories of international communication and political communication. Presenting research on the development strategies of Chinese media convergence, it offers a systematic study of the processes through which the Chinese radio and television industries make use of proper communication strategies to have a profound global influence.


Media Convergence and the Development Strategies of Radio and Television in China Related Books

Media Convergence and the Development Strategies of Radio and Television in China
Language: en
Pages: 171
Authors: Peng Duan
Categories: Social Science
Type: BOOK - Published: 2020-11-30 - Publisher: Springer Nature

DOWNLOAD EBOOK

This book discusses the development strategies of Chinese media convergence in the current, fast-changing communication environment. Drawing on both theoretical
Innovations of China’s Mainstream Media Convergence
Language: en
Pages: 160
Authors: Peng Duan
Categories: Social Science
Type: BOOK - Published: 2022-03-11 - Publisher: Springer Nature

DOWNLOAD EBOOK

This book offers fresh critical insights to the field of media convergence with a particular focus on the mainstream media of China. It begins with an explorati
When Documentaries Meet New Media
Language: en
Pages: 205
Authors: Le Cao
Categories: Social Science
Type: BOOK - Published: 2023-05-31 - Publisher: Springer Nature

DOWNLOAD EBOOK

New media and digital technologies open up numerous possibilities to document different versions of reality, which makes it essential to examine how they transf
Media Literacy Education in China
Language: en
Pages: 185
Authors: Chi-Kim Cheung
Categories: Education
Type: BOOK - Published: 2016-01-12 - Publisher: Springer

DOWNLOAD EBOOK

The Chinese government has long kept tight control on both traditional and new media to prevent potential challenges to its authority. But, for better or worse,
NMDME 2023
Language: en
Pages: 1196
Authors: Yau Yuen Yeung
Categories: Education
Type: BOOK - Published: 2024-01-22 - Publisher: European Alliance for Innovation

DOWNLOAD EBOOK

This book contains the proceedings of the 3rd International Conference on New Media Development and Modernized Education (NMDME 2023) which was held in a hybrid