Media Management and Economics Research in a Transmedia Environment

Media Management and Economics Research in a Transmedia Environment
Author :
Publisher : Routledge
Total Pages : 294
Release :
ISBN-10 : 9781135969417
ISBN-13 : 1135969418
Rating : 4/5 (17 Downloads)

Book Synopsis Media Management and Economics Research in a Transmedia Environment by : Alan B. Albarran

Download or read book Media Management and Economics Research in a Transmedia Environment written by Alan B. Albarran and published by Routledge. This book was released on 2013-07-24 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: This landmark work centers on media management and economics within a diverse, international, historical and constantly changing environment. The chapters herein reflect the current state of research and present directions for future study. Developed at the 2012 Research Symposium in conjunction with the annual convention of the Broadcast Education Association, it represents the most current theory and research in the area.


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