Media Virus!

Media Virus!
Author :
Publisher : Ballantine Books
Total Pages : 365
Release :
ISBN-10 : 9780307775573
ISBN-13 : 0307775577
Rating : 4/5 (73 Downloads)

Book Synopsis Media Virus! by : Douglas Rushkoff

Download or read book Media Virus! written by Douglas Rushkoff and published by Ballantine Books. This book was released on 2010-12-01 with total page 365 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most virulent viruses today are composed of information. In this information-driven age, the easiest way to manipulate the culture is through the media. A hip and caustically humorous McLuhan for the '90s, culture watcher Douglas Rushkoff now offers a fascinating expose of media manipulation in today's age of instant information.


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Since the 1990s, the virus and the network metaphors have become increasingly popular, finding application in a broad range of everyday discourses, academic dis