Amvik eBook Solutions

Although studies of men and masculinity have gained momentum, little has been published that focuses on the media and their relationship to men as men. Men, Mas

This book presents a landmark in-depth study of how mass media contributes to the making and remaking of male identity. It concludes that, unless addressed, the

Mark Moss's The Media and the Models of Masculinity details the impact that the mass media has upon men's sense of identity, style, and deportment. From adverti

This book provides an in-depth investigation of two Japanese men's magazines, ChokiChoki and Men's egg, analysed as representative examples of the genre of Japa

Arguing that several aspects of masculinity are in fact ideals rather than realities, created and reinforced by the mass media, Kenneth MacKinnon alerts readers