Download or read book Motivating Self and Others written by Martin E. Ford and published by Cambridge University Press. This book was released on 2020-10-22 with total page 543 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book integrates evidence from motivational and evolutionary science to explain the essential nature of human motivation. Scholars, professionals, leaders, and students in psychology, education, and business will learn how goal-life alignment and 'thriving with social purpose' can inspire optimal functioning and enhance life meaning.