A guide to creating copy that connects with customersand makes the sale Advertising and promotion professionals have long known that, while bells and whistles m
Writing for the web. Web word wizardry. Web writing that works. What does that mean? Your online copy must persuade - it's integral to getting your visitors or
There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of t
When it comes to attracting consumers through advertising, which words, phrases, and techniques are most effective? Strategic Copywriting, a detailed how-to gui