This book presents selected examples of digitalization in the age of digital change. It is divided into two sections: “Digital Innovation,” which features n
This book discusses digitalization trends and their concrete applications in business and societal contexts. It summarizes new findings from research, teaching
Information technology has helped to facilitate the development of various marketing techniques, thus enabling a more efficient distribution of the data that ar
This book contains a selection of articles from The 2015 World Conference on Information Systems and Technologies (WorldCIST'15), held between the 1st and 3rd o
This book presents selected examples of digitalization in the age of digital change. It is divided into two sections: "Digital Innovation," which features new t