Stage (Not Age)

Stage (Not Age)
Author :
Publisher : Harvard Business Press
Total Pages : 262
Release :
ISBN-10 : 9781633699489
ISBN-13 : 163369948X
Rating : 4/5 (89 Downloads)

Book Synopsis Stage (Not Age) by : Susan Wilner Golden

Download or read book Stage (Not Age) written by Susan Wilner Golden and published by Harvard Business Press. This book was released on 2022-06-14 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: The $22 trillion opportunity that can be unlocked only if you rethink everything you think you know about people over sixty. In the time it takes you to read this, another twenty Americans will turn sixty-five. Ten thousand people a day are crossing that threshold, and that number will continue to grow. In fifteen years, Americans aged sixty-five and over will outnumber those under age eighteen. Nearly everywhere in the world, people over sixty are the fastest-growing age group. Longevity presents an opportunity that companies need to develop a strategy for. Estimates put the global market for this demographic at a whopping $22 trillion across every industry you can imagine. Entertainment, travel, education, health care, housing, transportation, consumer goods and services, product design, tech, financial services, and many others will benefit, but only if marketers unlearn what they think they know about this growing population. The key is to stop thinking of older adults as one market. Stage (Not Age) is the concise guide to helping companies understand that people over sixty are a deeply diverse population. They're traveling through different life stages and therefore want and need different products and services. This book helps you reset your understanding of what an "old person" is. It demonstrates how three people, all seventy years old, may not even be in the same market segment. It identifies the systemic barriers to entering this market and provides ways to overcome them. And it shares the best practices of companies that have successfully shifted to a Stage (Not Age) mentality. This practical guide prepares companies and marketers for an inevitable shift they can't ignore.


Stage (Not Age) Related Books

Stage (Not Age)
Language: en
Pages: 262
Authors: Susan Wilner Golden
Categories: Business & Economics
Type: BOOK - Published: 2022-06-14 - Publisher: Harvard Business Press

DOWNLOAD EBOOK

The $22 trillion opportunity that can be unlocked only if you rethink everything you think you know about people over sixty. In the time it takes you to read th
Life Is Not a Stage
Language: en
Pages: 212
Authors: Florence Henderson
Categories: Biography & Autobiography
Type: BOOK - Published: 2011-09-20 - Publisher: Center Street

DOWNLOAD EBOOK

For millions of people around the world, Carol Brady is synonymous with motherhood, but growing up as the youngest of ten children in rural Indiana in the after
To Stage or Not to Stage Tagore
Language: en
Pages: 333
Authors: Konar Rajdeep
Categories: Performing Arts
Type: BOOK - Published: 2022-11-24 - Publisher: Taylor & Francis

DOWNLOAD EBOOK

Rabindranath Tagore (1861‒1941) was a prolific playwright with more than thirty plays to his credit. He is also known for his life-long, passionate engagement
Stage by Stage
Language: en
Pages:
Authors: John Graham
Categories:
Type: BOOK - Published: 2021-09 - Publisher:

DOWNLOAD EBOOK

John Graham shares his stand-up magic routines.
The 4 Stages of Psychological Safety
Language: en
Pages: 189
Authors: Timothy R. Clark
Categories: Business & Economics
Type: BOOK - Published: 2020-03-03 - Publisher: Berrett-Koehler Publishers

DOWNLOAD EBOOK

This book is the first practical, hands-on guide that shows how leaders can build psychological safety in their organizations, creating an environment where emp