Amvik eBook Solutions

Public relations practitioners are often called upon to help chart their organization's strategic development, thus functioning as managerial decision makers li

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the

For much of the last century, large, predominantly US corporations used public relations to demonstrate that their missions resonated with dominant societal val

Go beyond PR spin! Master better ways to communicate honestly and regain the trust of your customers and stakeholders with this book.

The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relati