Amvik eBook Solutions

Spradley should be read by anyone who wants to gain a true understanding of the process of participant observation. This text is a follow-up to his ethnographic

Participant observation is the foundation of ethnographic research design and supports and complements other types of qualitative and quantitative data collecti

While providing an introduction to basic principles and strategies, Participant Observation also explores the philosophy and methodology underlying the actual p

How can you establish a customer-centric culture in an organization? This is the first comprehensive book on how to actually do service design to improve the qu

An excellent introduction to real-world ethnography, this book covers short- and long-term participant observation and ethnographic interviewing and uses divers