In this second edition of their classic book on personal brand, David McNally and Karl Speak show that developing a personal brand is not about constructing a c
If there is a person who can teach you how to define and create your personal brand, that person is master marketer Jim Joseph. The bestselling author of The Ex
From the schoolroom to the boardroom, everyone succeeds - or fails - by the rules of Personal Branding. Understand why, and how, in this guide to shaping your l
It's a concept that has been around since before civilization began. A concept powerful enough to start movements, religions, and wars. Always at the forefront