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Type: BOOK - Published: 2023-09-29 - Publisher: Taylor & Francis

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This book provides guidelines for the pragmatic integration of new marketing tools and business strategies for managers, researchers and students to implement i
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Authors: Theodore Levitt
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Innovations in Services Marketing and Management: Strategies for Emerging Economies
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The 24-Hour Customer
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Authors: Adrian C. Ott
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In The 24-Hour Customer, Adrian C. Ott—the CEO and founder of a top Silicon Valley–based consulting firm—challenges businesses to re-conceive their approa
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