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This book has been designed to fill a market need for a shorter book which can be covered in 6 weeks to one college quarter. The cases will emphasize more than
This fascinating new core textbook, authored by a highly respected academic with over a decade of industry experience, takes a global and strategic approach to
In the fall of 1992 a conference honoring Elwood S. Buffa was held at the Anderson Graduate School of Management of the University of California, Los Angeles. T