Writing for the web. Web word wizardry. Web writing that works. What does that mean? Your online copy must persuade - it's integral to getting your visitors or
"We ordered coffee, cut open a human brain and discovered the secret of persuasive copywriting." A chance encounter with a neuroscientist showed Andy Maslen tha
Just as technology is constantly evolving, author Maria Veloso approaches marketing communication from a posture of newer, faster, and more effective techniques
Master the strategies for successful copywriting Messaging is the single most important factor in the success of any business or endeavor. This invaluable book
A guide to creating copy that connects with customersand makes the sale Advertising and promotion professionals have long known that, while bells and whistles m