Download or read book Power Direct Marketing written by Ray Jutkins and published by N T C Business Books. This book was released on 1994 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: Acclaimed worldwide for his unique ability to translate concepts into ideas, Ray Jutkins clues you into the total process of direct marketing planning and how to make it work for you. Includes his well known, 8 point Market Action Plan and shows how to: -- Establish concise objectives and achieve them -- Evaluate and select the tactics that will "work the plan" -- Determine the most profitable timetable for your campaign -- Measure and analyze the outcome