Praeger Handbook of Political Campaigning in the United States

Praeger Handbook of Political Campaigning in the United States
Author :
Publisher : Bloomsbury Publishing USA
Total Pages : 442
Release :
ISBN-10 : 9798216131533
ISBN-13 :
Rating : 4/5 (33 Downloads)

Book Synopsis Praeger Handbook of Political Campaigning in the United States by : William L. Benoit

Download or read book Praeger Handbook of Political Campaigning in the United States written by William L. Benoit and published by Bloomsbury Publishing USA. This book was released on 2016-02-22 with total page 442 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work peels back the curtain on how political campaigns influence America, covering everything from social media to getting to the Oval Office. This comprehensive handbook reveals essentially everything the American public wants to know about political campaigns. The two-volume set begins with a historical overview, then goes on to investigate campaigns from a variety of perspectives that shed light on how they work and why. Readers will discover how campaigns are run, how they're covered by the media, how they influence government, and how various interest groups and demographics play a part in the system. The contributors—who include academics, elected officials, journalists, and campaign professionals—offer new data, interviews, and analysis in a style that will prove fresh, accessible, and engaging for everyone from college students to political junkies. They offer the inside scoop on types of campaign media—for example, TV spots, debates, and social media—and on message variables such as language, humor, and evidence. Groups of voters like women and youth are examined, and the work also discusses theories of campaigning such as agenda-setting, issue ownership, the Elaboration Likelihood Model, and the Theory of Reasoned Action. Scandal in American political campaigns, always a subject of interest, is addressed as well.


Praeger Handbook of Political Campaigning in the United States Related Books

Praeger Handbook of Political Campaigning in the United States
Language: en
Pages: 442
Authors: William L. Benoit
Categories: Political Science
Type: BOOK - Published: 2016-02-22 - Publisher: Bloomsbury Publishing USA

DOWNLOAD EBOOK

This work peels back the curtain on how political campaigns influence America, covering everything from social media to getting to the Oval Office. This compreh
Praeger Handbook of Political Campaigning in the United States
Language: en
Pages: 278
Authors: William L. Benoit
Categories: POLITICAL SCIENCE
Type: BOOK - Published: 2016 - Publisher:

DOWNLOAD EBOOK

"This title comprehensively emphasizes the importance of political elections and campaigns"--
Communication in Political Campaigns
Language: en
Pages: 308
Authors: William L. Benoit
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2007 - Publisher: Peter Lang

DOWNLOAD EBOOK

This book offers a comprehensive guide to political campaign communication using functional theory as a framework. An authoritative account packed with real lif
An Unprecedented Election
Language: en
Pages: 304
Authors: Benjamin R. Warner
Categories: Political Science
Type: BOOK - Published: 2018-02-21 - Publisher: Bloomsbury Publishing USA

DOWNLOAD EBOOK

Written by leading scholars of political communication, this book provides a comprehensive accounting of the campaign communication that characterized the unpre
Political Campaign Communication
Language: en
Pages: 452
Authors: Judith S. Trent
Categories: Political Science
Type: BOOK - Published: 2008 - Publisher: Rowman & Littlefield

DOWNLOAD EBOOK

Now in its sixth edition, Political Campaign Communication provides a realistic understanding of the strategic and tactical communication choices candidates and