This book is the first technical guide to provide a complete, generalized road map for developing data-mining applications, together with advice on performing t
This in-depth guide provides managers with a solid understanding of data and data trends, the opportunities that it can offer to businesses, and the dangers of
Put Predictive Analytics into ActionLearn the basics of Predictive Analysis and Data Mining through an easy to understand conceptual framework and immediately p
Learn methods of data analysis and their application to real-world data sets This updated second edition serves as an introduction to data mining methods and mo
Predictive analytics has revolutionized marketing practice. It involves using many techniques from data mining, statistics, modelling, machine learning and arti