Amvik eBook Solutions

The theme of this book is simple. The price – the number someone puts on a product to help consumers decide to buy that product – comes from data. Specifica

“There is no strategic investment that has a higher return than investing in good pricing, and the text by Gallego and Topaloghu provides the best technical t

"This book provides a broad introduction to the field of pricing as a tactical function in the daily operations of the firm, and a toolbox for implementing and

The practices of revenue management and pricing analytics have transformed the transportation and hospitality industries, and are increasingly important in indu

Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profi