Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and eval
This practical, comprehensive work is widely regarded as the standard course text and practitioner reference on public relations research. Don W. Stacks explain
Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and eval
The author with over five decades of professional and academic experience has considerably revised and updated every chapter of the book to present, contemporar